“Communications helps show the human side of policing.”

Jennifer

Senior Communications Advisor

On the job:

2 years

Fredericton

New Brunswick

At the RCMP, communications goes beyond sharing information—it’s about telling the human stories behind the badge. From quiet acts of kindness to meaningful community connections, these are the moments that often go unseen but define what policing truly looks like.

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What makes your job unique?

Communications within the RCMP include both operational and corporate work. On the corporate side, the focus is on sharing stories that reflect the organization’s culture, people, and values.

Through publications like The Quarterly and The Gazette, these stories highlight officers not just in their roles, but in their communities—mentoring youth, volunteering their time, and building relationships that extend far beyond enforcement.

Many officers don’t realize the impact they’re having. By bringing these stories forward, communications helps shine a light on the everyday moments that build trust and connection.

These stories can also inspire recognition, with members being nominated for awards after their contributions are shared more broadly.

What kind of stories do you get to tell?

Sometimes, it’s the simplest interactions that resonate the most.

Last summer, an officer on patrol stopped to watch a group of kids playing baseball and used a radar gun to measure their pitch speed. What started as a small, spontaneous moment turned into something much bigger.

When shared on social media, the story quickly gained attention. Community teams began reaching out, inviting officers to visit their games.

These moments show a different side of policing—one that children and families can relate to. While these interactions have always existed, communications helps bring them into the light, reinforcing that officers are part of the communities they serve.

Why did you want to work with the RCMP?

I’ve always been drawn to “helping” organizations, and public safety is at the top of that list. But policing isn’t just about arresting offenders or solving crimes—it’s so much more than that.

The RCMP is constantly supporting communities in meaningful ways, often without any public recognition. Being part of sharing those stories helps highlight the impact of that work.

Why does this work matter?

Policing is often associated with enforcement, but much of the work happens in the background—supporting communities, building relationships, and showing up in meaningful ways without recognition.

By sharing these stories, communications helps broaden that understanding. It highlights the human side of policing and the positive impact members have every day.

In doing so, it strengthens connections both within the organization and with the public.

“It’s about telling the stories behind the badge.”

Jennifer

Senior Communications Advisor

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